Our services


We help brands reach and connect with their target audience through a combination of online engagement and offline interaction. Through our sporting events well-loved around the world, we ensure maximum ROI on the sponsorship dollar by becoming the bridge between brands and the people.

Sports Entertainment

We seek to provide active fun for people of all ages through our unique sporting properties. Innovating for a higher level of engagement and enjoyment  at our events is the core of our business philosophy. At Action X, we bring people together to create happiness.

Event Technology

We aim to deliver novel experiences to our event participants through innovative use of technology. From mobile apps to RFID systems, we change the way people think about what is possible in a mass participation sports event. Real-time event data, more efficient event management and integration of mobile technology with event mechanics are some examples of our efforts to revolutionise the sporting entertainment landscape.